Top Tips for Successful Business Texting
Text message marketing, also known as SMS marketing or business texting, has been a common channel used by various companies for some time now. If you haven’t done this yet, maybe you had the wrong idea about it all along. Used right , it is an opportunity for super precise targeting, and may be an effective method of reaching an elusive but profitable demographic: young people.
Below is a list of things to take note of while you embark on your business texting campaign:
The Right People
The Telephone Consumer Protection Act dictates that you can only send text messages to those who have opted to .No less than the Telephone Consumer Protection Act requires that you only forward text messages to numbers whose owners have opted to receive them, and very importantly, that you allow them to opt out.|You can offer your customers the choice to receive your messages by asking them while they sign up online for your subscription process, or announcing a dedicated number where they have to text a certain term.
And ensure that they are aware of what exactly they can expect from your texts. In the end, you should to ask their permission in order for your messages to be sent only to individuals who are actually happy to get them instead of peeved.
Short and On Point
This is crucial: keep your SMS content clear and brief. Any message that is longer than 160 characters will be chunked up by the phone company, making it confusing to the recipient or even making the whole message un-receivable. Remember to add effective calls to action, like a phone number or URL, and don’t using slang. Very importantly, try to be creative. Because you’re probably not the only one doing text marketing, you need to be competitive.
Timing Does It
You sure don’t want to send SMS too late or too early in the day, but you should also give recipients time to act on the message you sent. You don’t want to get a coupon for a purchase they’ve already made. You can always create the message beforehand and then simply set it send when the time is right. Don’t send too many messages to one customer either as you will only annoy them.
While you can can send the same message more than once (social networks mostly) using other tactics, you should never send a message twice to the same person through SMS. Keep creating a new message each time you need to send one, and make sure it’s interesting all the time.
Lastly, note that people usually change or even delete mobile phone numbers from time to time, so be sure to schedule regular updates to your database. A lot of companies don’t do this at all!